Answer the following statements true (T) or false (F)
1. In the most basic experimental design, a research manipulates just one dependent variable.
2. A single-message experimental design can reveal information about the absolute persuasiveness of a message.
3. One of the challenges of experimental research in persuasion is the lack of ability to make generalizations about the effects of message types.
4. A researcher finds through experimental research that a message using a celebrity spokesperson is more persuasive than one that does not. This researcher cannot with confidence claim that messages with celebrity spokespeople are more persuasive.
5. The outcomes of experimental research on message persuasiveness can easily be generalized to persuasive messages in general.
1. False
2. False
3. True
4. True
5. False
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Regulators are gestures that signal a person's desire to stop speaking
Indicate whether this statement is true or false.
When a grassroots organization desires immediate attention and action for their issue, which of the following is an example of an effective tactic?
a. direct mail campaign to raise funds b. handing out pamphlets on the street corner c. unannounced visit to the mayor’s office d. a series of YouTube videos
In considering how knowledgeable your audience is about your topic, you should __________
a) not confuse lack of knowledge with lack of intelligence b) present information that is not connected to what your audience already knows c) downplay your expertise d) avoid acknowledging what they already know
What types of magazines are sold by subscription and at newsstands, bookstores, and other retail outlets like supermarkets, garden shops, and computer stores?
A. consumer magazines B. trade, professional, and business magazines C. industrial, company, and sponsored magazines D. controlled circulation magazines