Explain at least one value of developing and presenting a strategic PR plan for organizational leaders that would reflect positively on the PR practitioner.

What will be an ideal response?


Presenting a strategic plan would be something a PR professional would do, rather
than, say, simply proposing a solution to a problem. A well-developed plan would reflect
that the PR professional has given the necessary considerations to all aspects of the
organization’s response to a problem or challenge at hand.

Communication & Mass Media

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In the relationship between listening and culture, which statement accurately reflects feedback?

A. Positive feedback is always preferable to negative feedback regardless of culture. B. People from high-context cultures (such as Japan and Korea) generally appreciate honest, open feedback. C. Perceptions of appropriate feedback vary from culture to culture. D. Eye contact is a universal symbol of good listening.

Communication & Mass Media

Vertical integration creates the potential for interference with negative news coverage affecting media owners.?

a. True b. False

Communication & Mass Media

Which type(s) of organizational patterns should you avoid when creating an informative speech?

What will be an ideal response?

Communication & Mass Media

A statement not pertaining to the here and now of the group that offers a creative and meaningful interpretation of events and meets a group's psychological or rhetorical need is an example of

A. groupspeak. B. a fantasy. C. a fantasy chain. D. a fantasy theme. E. all of these.

Communication & Mass Media