Selective exposure predicts that people will interpret messages in a manner consistent with their preexisting attitudes and beliefs.

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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The Gutenberg Press, which revolutionized the art of printing, and allowed printed information to flow, over time, from the hands of the few to almost everyone, was invented in

a. 1243 b. 1436 c. 1687 d. 1776

Communication & Mass Media

Your textbook suggests that we need to understand the authoritative nature of language. This means that language:

A. has power. B. is complex. C. is ambiguous. D. is content-based.

Communication & Mass Media

The term noted reader refers to anyone who can recall seeing the advertisement and read more than half of the ad copy or written material

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following statements best defines strict paternalism?

A. It occurs when a physician chooses to communicate only a part of patient's diagnosis. B. It refers to a physician's practice of telling a patient only what she or he wants to hear or know. C. It refers to when a physician chooses to communicate the entire diagnosis to a patient. D. It reflects a physician's decision to provide misinformation for the supposed benefit of a patient.

Communication & Mass Media