Which of the following statements about advertising is most accurate?
A. A key advantage of advertising is its ability to use customized interactions.
B. Advertising is one of the least costly forms of promotion because it reaches a mass market.
C. Advertising can be a very effective "attention getter" especially for new products, but has little impact for repeat purchases.
D. Advertising has limited control as to when and where an advertisement will be used.
E. Advertising can communicate specific product benefits to prospective buyers.
Answer: E
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Initiating a handshake when you meet your interviewer exhibits professionalism and confidence
Indicate whether the statement is true or false