Briefly explain the various levels of marketing channels
What will be an ideal response?
A zero-level channel, also called a direct marketing channel, consists of a manufacturer selling directly to the final customer. The major examples are door-to-door sales, home parties, mail order, telemarketing, TV selling, Internet selling, and manufacturer-owned stores.
A one-level channel contains one selling intermediary, such as a retailer. A two-level channel contains two intermediaries. In consumer markets, these are typically a wholesaler and a retailer. A three-level channel contains three intermediaries. In the meatpacking industry, wholesalers sell to jobbers, essentially small-scale wholesalers, who sell to small retailers.
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Leads are different from prospects in that
A. leads may not have a need for the product or service offered. B. leads are less likely to receive cold calls than prospects. C. leads are tougher to identify than prospects. D. leads are more likely to make a purchase than prospects. E. missionary sales reps are likely to close deals with leads.
Describe the drawbacks of digital interactive media for advertisers.
What will be an ideal response?
Implied warranties include the premise that the product or service should deliver the promises advertised
Indicate whether the statement is true or false.
a failure to return personal property is conversion only if the rightful owner did not consent to the initial taking
a. true b. false