What is incidental word-of-mouth? Why should it be monitored?
What will be an ideal response?
In addition to monitoring campaigns designed with a WOM component, firms should be conscious of monitoring incidental word-of-mouth, which is information about a product that did not originate intentionally from the firm. Consider the fact that extreme satisfaction or dissatisfaction with a product, along with controversy, advertising, and product exclusivity tend to generate the most word-of-mouth. Such unintended WOM is likely to be either very good, very bad, or a product of your advertising. It may also be the result of a strong brand image with customers. Clearly, recognizing any of these possibilities is worth the effort and can lead to feedback that helps you continue to add value to a firm.
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If the U.S. Congress enacts a federal statute regulating the sale of automatic weapons and Kentucky passes a state law that conflicts with the federal law, Kentucky's law is said to be:
A. impliedly preempted. B. void-for-vagueness. C. prevailing. D. expressly preempted.
At Carlson Services, the cashier collects checks and cash from customers, and the junior accountant records the transactions in the journal. The controller approves the journal entries and bank reconciliations. The treasurer signs checks and approves contracts. Which internal control procedure is exemplified in the above situation?
A) assignment of responsibilities B) competent, reliable, and ethical personnel C) separation of duties D) documents
Which of the following is NOT a perceptual bias that results in misperception of others?
a. Stratification b. Similar-to-me effect c Selective perception d. Halo effect
Journalize the following transaction for a merchandiser that uses the perpetual inventory system
Sold goods for cash, $1,200 (cost $750 ). What will be an ideal response