In 2004, when Ben Bagdikian published the seventh update of his analysis, he claimed that the number of companies that generated most of the mass media revenue in the United States had shrunk to:

a. 5
b. 50
c. 500
d. 5,000


a. 5

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media

What causes management to think it's a waste of time and money to hire a public relations firm?

a) Need for prolonged briefing period b) Need for full information and confidence c) Need for strong direction by the top management d) Resentment by internal staff

Communication & Mass Media

Which of the following is defined as communication that influences how others think, feel, and act?

A. informative speaking B. persuasion C. special occasion speaking D. coercion

Communication & Mass Media

Regarding the do's and don'ts of using visual aids, which of the following is a don't?

A. Move as quickly as possible through your slides or visuals. B. Practice with the visual before the presentation. C. Make sure the visual aid is visible to all audience members. D. Be sure that all equipment used to show visuals is working properly. E. Make sure the visual is large enough to be seen by all.

Communication & Mass Media