Most companies use direct marketing as a supplementary channel or medium
Indicate whether the statement is true or false
TRUE
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The difference between the cost leadership and differentiation business-level strategies on the one hand, and the focused cost leadership and focused differentiation strategies on the other, are their basis for customer value.
Answer the following statement true (T) or false (F)
Which of the following statements about sample control is true?
A) Mailing lists for mail surveys are sometimes unavailable, outdated, or incomplete. B) It is possible to identify specific user groups within a mail panel and to direct the survey to households with specific characteristics. C) It can be difficult to prevent respondents from completing an Internet survey multiple times. D) All of the above statements are true.
The purpose of a CRM program is to identify new potential customers
Indicate whether the statement is true or false
A mark distinctive enough to clearly identify the origin of the goods or services can be protected under:
a. the Federal Copyright Act. b. the Lanham Act. c. the Berne Convention. d. compulsory licenses.