Which of the following will enhance and reinforce your listening skills?
A. Lacking knowledge of the subject matter
B. Worrying about an upcoming event
C. Asking questions to clarify points
D. Lacking vocabulary
C
Good listeners ask questions to clarify points and obtain additional information. Speaking can
also be used as a memory aid.
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MPR is effective in blanketing local communities and reaching specific groups and hence has to be planned separately from the less cost-effective advertising
Indicate whether the statement is true or false
What is the key lesson in Chapter 12's opening scenario on President Barack Obama?
A) Government officials should limit their use of social media. B) The president's cabinet cannot always be relied upon to carry his messages to the public. C) Public figures can do an end run around traditional media and "go direct" to the public. D) Social media can be an important tool in affecting legislation on Capitol Hill.
A symphony will place ads on radio or TV. The decision should be based on
a. the media that have been used before b. how much money it has to spend c. the media habits of the target audience d. the type of advertising copy desired e. all of the above
Advertising is a ________ activity. Supply of replacement parts is a ________ activity.
A. primary; primary B. support; secondary C. support; primary D. primary; support