According to the elaboration likelihood model, TV advertisements for Tylenol that use an attractive famous actor who portrays a doctor in a television series to promote the product are using
a. a peripheral route.
b. central route.
c. fear appeal.
d. foot-in-the-door technique.
A
You might also like to view...
Which of the following is true of human cultures as meaning and information systems?
a) They regulate the type of expressive behaviors people should show depending on social situations. b) They do not work on multiple levels effectively. c) They facilitate the same values about emotions in spite of the cultural differences. d) They give universal meanings to attitudes, values, beliefs, and concepts about emotion.
Research consistently shows that operant conditioning is enough for children to acquire moral responses.
A. True B. False
Brock goes on a disastrous date. Afterwards he says "I really messed it up because of my
lousy personality!" His statement reflects a(n) ______ attribution. a. stable c. external b. specific d. unstable
A review by Liddle (2000 ) found that the strongest predictor of inappropriate affect in schizophrenic patients is:
a) Brain injury. b) Traumatic events like sexual abuse. c) Chronic cognitive impairment. d) Dopamine depletion.