The audience theory that states that persuasion is most effective when it does not have to compete with existing attitudes is called the
a. reinforcement theory
b. activation theory
c. unstructured attitude theory
d. spiral of silence theory
b
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Artie believes Asian people are more intelligent than other people. Artie is engaging in which
perceptual process? A) stereotyping B) fundamental attribution error C) self-fulfilling prophecy D) recency effect
A speaker should keep presentational aid(s) in view until the audience understands the point
Indicate whether the statement is true or false
What should determine the style of news writing you use to structure and present your information?
A. your personal preferences B. your audience’s preferences C. the word count required by your editor D. the story itself
Your textbook presents each of the following as a tip for using examples in a speech except
A. practice delivery to enhance your extended examples. B. make your examples vivid and richly textured. C. use examples to clarify your ideas. D. use examples to personalize your ideas. E. combine examples with causal reasoning.