"What is the average income of your listeners' families?" is an example of a question that falls into what category of audience analysis?
A) demographic analysis
B) situational audience analysis
C) attitudinal analysis
D) geographical analysis
E) probing question analysis
A
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Media literacy emphasizes the importance of understanding tradition as a way of understanding the media and thereby promotes many of the most popular media myths
Indicate whether this statement is true or false.
The goal of Under Armour’s I Will What I Want campaign was an appeal to women to ______.
a. recognize their uniqueness b. chart their own course c. break from routine d. develop mental strength
In addition to regular shipping options, an online retailer now also offers customers drop-shipping to different locker locations through metropolitan areas as one way to help reduce the company’s overall carbon footprint. This new shipping option represents which type of corporate social responsibility engagement?
a. corporate philanthropy b. corporate social marketing c. socially responsible business practices d. cause-related marketing
Which of the following is NOT a speaking skill needed to make great videos?
A) audience analysis skills B) content skills C) organizational skills D) attention-deflecting skills