Firms that have an objective of utilizing pricing to communicate positioning use a stability pricing strategy.
Answer the following statement true (T) or false (F)
False
Firms that have an objective of utilizing pricing to communicate positioning use a value pricing strategy. Value pricing overtly attempts to consider the role of price as it reflects the bundle of benefits sought by the customer.
You might also like to view...
The uniqueness and magnitude of the customer value created by a firm's strategy are ultimately determined by the firm's management
Indicate whether the statement is true or false
The allowance method overcomes shortcomings of the direct write-off method because it
a. recognizes the loss from uncollectible accounts in the period in which the sale occurs and the firm recognizes revenue. b. reduces the opportunity to manage earnings each period by deciding when particular customers' accounts become uncollectible. c. reflects the amount a firm expects to collect in cash from the accounts receivable on the balance sheet. d. all of the above. e. none of the above.
Differences in sales revenue between the flexible budget and actual results can be attributed to:
A) the sales volume variance. B) the flexible budget variance. C) the sales price variance. D) the variable overhead efficiency variance.
Corporate codes of conduct as a method for establishing fair employment are problematic because they lack common minimum standards and ____________________.
A. Acceptable language B. Reasonable length C. An external enforcement mechanism D. Their legality