At its core, data analytics fits into the information value chain in which of the following ways?
A. The process of data analytics aims at transforming raw data into valuable information.
B. The process of data analytics is geared toward providing additional insight into customer activities and preferences.
C. Data analytics aims to make an organization's conversion process more efficient.
D. Data analytics requires organizations to share synced data with upstream and downstream business partners.
Answer: A
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