Explain the difference between a market and a target market. Provide a specific example of each.
What will be an ideal response?
Potential consumers make up a market, which consists of people with both the desire and the ability to buy a specific product. All markets ultimately are people. A target market is one or more specific groups of potential consumers toward which an organization directs its marketing program. An example of a market is the tablet device market, of which the iPad is a market leader. An example of a target market for tablet devices would be college students who want their textbooks in digital, not printed format, for the convenience (no more heavy books) and lower cost (due to the digital delivery of the content).
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Both the Justice Department and the Federal Trade Commission (FTC) have authority to enforce the antitrust laws
a. True b. False Indicate whether the statement is true or false
A cross-docking warehouse holds inventory from manufacturers until retailers are prepared to sell the items
Indicate whether the statement is true or false
The principal may hold the third party to a contract, in an undisclosed principal situation, except when the:
a. undisclosed principal is expressly excluded as a party to the contract between the agent and the third party b. agent's performance is personal to the contract c. contract, when a negotiable instrument, does not include the identity of the principal or existence of the agency relationship d. undisclosed principal is expressly excluded as a party to the contract between the agent and the third party or the agent's performance is personal to the contract e. undisclosed principal is expressly excluded as a party to the contract between the agent and the third party or the agent's performance is personal to the contract or the undisclosed principal is expressly excluded as a party to the contract between the agent and the third party or the agent's performance is personal to the contract
Brands can seed many forms of content in social communities as they try to boost engagement and sharing. ______ offer a way for brands to invite consumers to engage and interact while they develop shareable content.
a. UGC campaigns. b. CGM campaigns. c. FGC campaigns. d. Both UGC campaigns & CGM campaigns. e. All of these.