From a marketing management perspective, there are three main sets of brand equity drivers. Which of these drivers was most applicable when McDonald's decided to use the "golden arches" and Ronald McDonald as symbols of their brand?
A) the product and all accompanying marketing activities and supporting marketing programs
B) the service and all accompanying marketing activities and programs
C) the initial choices for the brand elements or identities making up the brand
D) associations indirectly transferred to the brand by linking it to some other entity
E) the profitability associated with brand development
C
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A company that was to be liquidated had the following liabilities: Income Taxes$10,000 Notes Payable secured by land 100,000 Accounts Payable 44,000 Salaries Payable ($16,000 for Employee #1 and $4,000 for Employee #2) 20,000 Administrative expenses for liquidation 20,000 The company had the following assets: Book ValueFair ValueCurrent Assets$100,00095,000Land 50,00075,000Building 150,000200,000?Total unsecured non-priority liabilities are calculated to be what amount?
A. $ 44,000. B. $220,000. C. $ 72,150. D. $ 74,000. E. $ 47,150.
Jayden works on the assembly line for a local label soda company. He has been swapping ideas with his coworkers to make the job more efficient. He thinks he has developed a quicker less laborious method, but his supervisor acts insulted when Jayden brings up the idea, and tells Jayden to stop wasting his efforts by creating extra work for them. Jayden’s workplace lacks ______ for creativity.
A. supervisory support B. work group support C. coordinated support D. organizational support
During situations of low familiarity, many types of mediators may be used in cross-cultural negotiations, known as a ________ strategy.
Fill in the blank(s) with the appropriate word(s).
Despite its advantages, one of the significant disadvantages of a Net Promoter Score (NPS) is that it is relatively difficult for learners to complete.
Answer the following statement true (T) or false (F)