Operation costing might be used to determine the cost of all of the following products except:
A. living-room sofas.
B. dishwashing detergent.
C. high-definition (HD) and surround-sound cables.
D. automobiles.
E. sweaters.
Answer: B
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In which of the following ways can insanity on the part of a criminal defendant affect a criminal trial?
A. The court will be forced to dismiss the case. B. The trial may be delayed until the defendant regains sanity. C. Insanity at the time of the criminal act will not absolve the defendant of criminal liability. D. A defendant who becomes insane before sentencing can be sentenced.
Which of the following is true of consumers in the new marketing communications model?
A) They are more reliant on traditional methods of marketing for product information. B) They are less informed than before about companies and product marketing techniques. C) They are more reliant on mass-media marketing methods for product information. D) They are less powerful than before in affecting the way a company markets its products. E) They are better equipped to find product and brand information on their own.
Although it may be treacherous at times, ________ can be a valuable communications vehicle
A) face-to-face communications B) intranet communications C) town hall meetings D) the grapevine
Which of the following rules is NOT included on the text's list of twelve keys to successful closing?
A. Summarize benefits as related to the buyer's needs. B. Try a close immediately after summarizing the benefits. C. Ask for the order and then be quiet. D. Think that you're going to be successful. E. Focus primarily on direct objections.