A department that incurs costs without directly generating revenues is a:
A. Profit center.
B. Performance center.
C. Production center.
D. Cost center.
E. Service center.
Answer: D
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Essentials, a retail store, manages its own warehouse. It also owns a manufacturing facility where it produces private-label food products. Therefore, Essentials is practicing
A. scrambled merchandising. B. forward integration. C. backward integration. D. cross-selling. E. horizontal integration.
Which form of marketing research is a series of discussions held between a trained interviewer and individuals on a one-to-one basis?
A) structured interviews B) online questionnaires C) telephone surveys D) ethnographic research E) focus groups
Decentralization is a transfer of authority from the bottom to the top of an organization
Indicate whether the statement is true or false
Employee communication happens in specific business and regulatory contexts. As public relations director for Groceries R Us, you must do which of the following in the United States?
A. Pay for your employees to take night classes to enhance their education B. Hang posters listing worker safety standards from the Occupational Safety and Health Administration C. Provide full health, dental, and vision benefits D. Require your CEO to blog on the company's website E. Give all employees access to email