Which of the following is NOT a basic rule for questionnaire coding?
A) Every closed-ended question should have a code number associated with every possible response.
B) Use single-digit code numbers, beginning with "1," incrementing them by one and using the logical direction of the response scale.
C) Use the same coding system for questions with identical response options regardless of where these questions are positioned in the questionnaire.
D) Remember that a "check all that apply" question is simply a special case of a "yes" or "no" question, so use a "1" (="yes") and "0" (="no") coding system. You will want to consider each concept being tested as a separate question.
E) When possible, set up the coding system as soon as possible after the questionnaire is finalized.
E
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Which of the following is lowest in the hierarchy of planning?
A) annual marketing plan B) corporate strategic planning C) group or sector planning D) SBU planning
According to the law of demand, which of the following is true?
A) If prices decrease, customers will buy more. B) Customers are not aware of small price changes. C) The effect on demand from changes in price cannot be accurately predicted. D) Demand equals supply. E) If prices increase, customers will buy more.
A technique used to translate customer requirements into technical requirements is:
A) quality assurance. B) statistical quality control. C) quality function deployment. D) continuous improvement.
Because of how they are structured, traditional industries such as textiles, furniture manufacturing, and clothing manufacturing commonly use which of the following debt financing sources?
a. trade credit b. investing c. leasing d. factoring