__________ involves replacing a person's current beliefs with a new set of beliefs.

A. Constraint
B. Conversion
C. Commitment
D. Agenda setting


Answer: B

Communication & Mass Media

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Which view of communication recognizes that all participants are simultaneously interpreting multiple messages at all moments?

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Communication & Mass Media

In which situation would you not want to use lavalier mics?

a. newscast b. classroom lecture c. seated interview with host and guest d. performer reading story on children's program e. reporter on-location interviewing eyewitnesses

Communication & Mass Media

In general, which of the following wardrobe elements should

male speakers avoid in a professional presentation? a. A dark business suit b. Conservative sports coat c. Clothing that does not fit the audience attire d. Appropriately matched pants e. These are all appropriate

Communication & Mass Media

"In less than two weeks summer will begin. We will all have our beach trips planned and our weekends at the lake to look forward to. Please consider using sunscreen." This is an example of a(n)

A) reference to the introduction. B) inspirational appeal. C) challenge. D) use of anecdotes.

Communication & Mass Media