Why are people reached by direct mail better prospects for a company than those reached by mass media such as television or magazines?
What will be an ideal response?
Unlike mass media, direct mail allows for high target-market selectivity, so only consumers who are likely to become customers can be contacted; in addition, direct mail can be personalized for each individual, which helps to build customer relationships.
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Bicycle store 2Wheels notices that it has a high proportion of low-profit customers, but the store doesn't want to terminate the customer relationship. What can 2Wheels do to make these customers more profitable?
What will be an ideal response?
Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise?
A. the Golden Rule B. the Slippery Slope C. the Social Contract Rule D. No Free Lunch
Hermine Company wrote off an $700 uncollectible account receivable against the allowance for doubtful accounts with a balance of $2,000 . The current ratio after the write-off of the uncollectible account
a. would be less than before the write-off of the account. b. would be greater than before the write-off of the account. c. would be the same as before the write-off of the account. d. cannot be determined with the information given.
McClelland found that those with high achievement needs perform better when they are working on ______________ tasks, want feedback on how well they are doing, and take personal responsibility for their ___________.
A) Moderately difficult; performance B) Extremely difficult; motivation C) Easy; motivation D) Easy; performance