Suzanna is viewed by coworkers as being compassionate, generous, considerate, and supportive. According to the GLOBE leadership styles, what type of leader is Suzanna?
a. Participative
b. Team-oriented
c. Charismatic/value-based
d. Humane-oriented
e. Self-protective
D
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Which of the following is a concern for marketing managers when price is used as a cost-recovery mechanism?
A) a mismatch between price and customers' perceptions of value B) ignoring market segmentation C) independence against competitors' prices D) implementation of development costs
Which of the following best describes the purpose of a press room at a trade show?
A) location where journalists televise reports about the show B) area occupied by an organization for displaying products C) place where exhibiting firms can request media coverage D) location where exhibiting firms can leave information for reporters E) area set aside for attendees and exhibitors to personally interact
Which of the following illustrates the marketing concept in action?
A. A veterinarian has office hours in the evening to see pets whose owners must work during the day. B. Bank ATMs that dispense cash are placed in fast-food restaurants. C. Three pediatricians set up a group practice, so that at least one is always available for emergencies. D. The Nevada auto registration office mails license tags to people, to reduce inconvenient waiting in line. E. All these answers are correct.
The VietnamEra Veterans' Readjustment Assistance Act of 1974 (VEVRAA), was recently amended to provide:
a. for specific hiring benchmarks for Vietnam vets b. that Vietnam vets must be hired when they apply for a job c. affirmative action for Vietnam vets in federal contract cases of more than $500,000 d. that affirmative action for Vietnam vets applies automatically in any federal contract regardless of size