The ________ is confusing and difficult to apply. It is the least used of the itemized scales
A) continuous rating scale
B) Stapel scale
C) semantic differential scale
D) Likert scale
B
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The milder information search state where a person simply becomes more receptive to information about a product is called ________
A) active information search B) information search C) heightened attention D) purchase decision E) dynamic information search
The customer's ability to determine the timing and services of their needs from a business organization through a website is referred to as _____.
A. customer profiling B. fulfillment C. customer impression D. self-service
________ corporate social responsibility focuses on profitability and doing what is right, just, and fair.
A. Legal B. Ethical C. Benevolent D. Social
Which of the following combinations of constraints has no feasible region?
A) X + Y ? 15 and X - Y ? 10 B) X + Y ? 5 and X ? 10 C) X ? 10 and Y ? 20 D) X + Y ? 100 and X + Y ? 50 E) X ? -5