John Deere, Inc. introduced a lower-priced line of lawn-tractors called Senber while still selling its more expensive tractors under the John Deere, Inc. brand. This is an example of ________
A) a filling-out strategy
B) a downward line stretch
C) an upward line stretch
D) a two-way stretch
E) a contraction strategy
B
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A firms decision to sell its headquarters building at a gain
a. would increase income in the year of sale. b. is not part of the core business. c. would be aggregated with other noncore, nonoperating items. d. reported below operating income, probably as Other Income. e. All of the above would result.
When consumer product market tests are created, what four key decisions must be made, and why?
What will be an ideal response?
Which of the following is a definition of revenue that clearly represents an asset-liability approach?
a. Revenue results from the sale of goods and rendering of services and is measured by the charge made to customers, clients, or tenants for goods and services furnished to them. b. Revenue represents gross increases in assets and gross decreases in liabilities measured in conformity with generally accepted accounting principles that result from those types of profit-directed activities. c. Revenue should be identified with the period during which the major economic activities necessary to the creation and disposition of goods and services have been accomplished. d. Revenues are the inflow or other enhancements of assets of an entity or settlement of its liabilities (or a combination of both) during a period from delivering or producing goods, rendering services, or other activities that constitute the entity’s ongoing major or central operations.
A retailer tries to appeal to consumers' one-stop shopping needs through _____
a. the retail life cycle b. vertical marketing systems c. the wheel of retailing d. scrambled merchandising