In a ______ organizational structure, such as McDonald’s or Burger King, senior management makes all the major decisions.
What will be an ideal response?
centralized
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When asked to rate professions by how much they were trusted, what was the only profession Gallup Poll respondents rated higher than 15 percent?
a. doctors b. nonprofit charity officers c. police officers d. nurses
The _______________ refers to the intrinsic benefits that boycotting can create for the individual consumer.
a. Desire to make a difference b. Scope of self-enhancement c. Counterarguments that inhibit boycotting d. Cost to the boycotter of constrained consumption
On MacKenzie’s team, the group goals have transcended the individual differences of group members. The goals are now ______ goals.
A. task B. divergent C. superordinate D. focus
A global marketing strategy refers to
A. the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ. B. the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences, but to redirect their marketing resources towards customer education. C. the strategy currently used by most U.S. domestic firms that when entering a new international market, these firms offer only those products that require the least amount of product adaptation. D. the strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business. E. the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through a host nation's local businesses.