As sales manager for Magnum Enterprises, use Table 21-1 from the text to find: a. which territory had the greatest total percentage of sales for February? b. what is the percentage of sales? (Round to the nearest tenth of a percent)
a. Northeast
b. 39.7%
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Indicate whether the statement is true or false
Which of the following is true of marketing MANAGERS?
A) They are in staff positions. B) They are trained in research techniques. C) They are responsible for generating information. D) They possess line positions. E) none of the above
Which of the following should be classified as an intangible asset?
A) Land held for future use B) Long-term notes receivable C) Special funds established to pay off a debt D) Copyright
A trademark is an example of which general category of intangible asset that should be recognized separately according to current generally accepted accounting principles?
a. Marketing-related b. Customer-related c. Artistic-related d. Contract-based