The greatest potential variability in the interaction between a customer and a service firm occurs in a(n) ________ service encounter.
A. Face-to-face
B. Public
C. Integrated communication
D. Detached
E. Phone
Answer: A
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______ is the ability to explore an issue or situation, integrate all the available information about it, arrive at a conclusion, and validate a position.
Fill in the blank(s) with the appropriate word(s).
Scotch, Inc has prepared the operating budget for the first quarter of the year
The company forecast sales of $50,000 in January, $60,000 in February, and $70,000 in March. Variable and fixed expenses are as follows: Variable Expenses: Power cost (20% of sales) Miscellaneous expenses: (5% of sales) Fixed Expenses: Salaries expense: $8,000 per month Rent expense: $5,000 per month Depreciation expense: $1,400 per month Power cost/fixed portion: $500 per month Miscellaneous expenses/fixed portion: $1,000 per month Using the information above, calculate the amount of selling and administrative expenses for the month of February. A) $28,400 B) $33,400 C) $15,000 D) $30,900
A strong brand has ______________________________.
a. An identity b. Positive image c. A unique personality d. All of the above
At very large firms, advertising campaigns are likely to be performed by a(n) _____________________, while in small firms advertising campaigns are more likely to fall under the responsibility of ____________________.
A. experienced individual; an advertising agency B. advertising agency; advertising department C. advertising agency; one or two individuals D. advertising department; one or two individuals E. experienced individual; an advertising department