Coca-Cola drink vending machines are found all over the world. The newest machines have an interactive screen that runs advertisements and allows users to obtain free photos of themselves and ringtones after they have bought a drink. The reason for the introduction of this new style vending machine is to "allow the company to interact more directly with its customers." According to a SWOT analysis, the technology used by these machines is an example of a(n):
A. strength because it is part of Coke's external environment
B. advantage because it is part of Coke's marketing environment
C. weakness because Coke cannot control technology
D. opportunity because it is part of Coke's external environment
E. benefit because Coke has the resources to make use of the new technology
Answer: D
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