Which of the following completes the sentence, 'A researcher performing a ______ might test a hypothesis that TV commercials reinforce traditional sex-role attitudes by sampling a large number of ads that aired during a certain period of time, and comparing the occupations that male versus female actors portrayed'?
a. Text mining.
b. Content analysis.
c. Sentiment analysis.
d. Opinion mining.
e. Netnography.
b. Content analysis.
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_____ is independent of particular programming languages, but it does provide standard visual symbols and notations for specifying object-oriented elements, such as classes and procedures.
A. Extensible Markup Language (XML) B. Unified Modeling Language (UML) C. Structured Query Language (SQL) D. Algebraic Modeling Language (AML)
Which of the following actions by the company auditor increases the potential to detect fraud?
a. comparing current procedure test results to a prior year b. performing new procedures not conducted in prior years c. assigning the same audit staff to the audit from year to year d. carefully checking the audit test results
Leslie is Chris' boss and lends Chris $1,000. Chris is having difficulty paying back the loan, so Leslie recommends Chris for an extra-large salary increase to help Chris pay back the loan. Leslie is involved in a conflict of interest
Indicate whether the statement is true or false.
Which of the following is true of behavioral learning theories?
A. They are also known as associative process theories. B. These theories disagree that the external stimulus environment will elicit fairly predictable consumer responses. C. These theories put too much emphasis on internal psychological processes. D. These theories disprove the classical conditioning theory. E. These theories are based on stimulus-response orientation.