The goal of sales promotion is to
A. promote goodwill with customers and the community at large.
B. build a trusting relationship with a customer over a long period of time.
C. stimulate quicker and more frequent purchases of a product.
D. promote positive relations between a firm and its stakeholders.
E. inform the consumer of the product's benefits.
Answer: C
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_______ involves measuring a person's physical characteristics, such as finger or palm prints, facial features, or parts of a person's eye.
Fill in the blank(s) with the appropriate word(s).
________ is the concept that recognizes that the international system itself is constantly changing.
Fill in the blank(s) with the appropriate word(s).
Which of the following is the objective of financial reporting?
a. To furnish information useful in making investment and credit decisions. b. To provide information useful in assessing cash flow prospects. c. To provide information about business resources and claims to those resources. d. To provide financial information about the reporting entity that is useful to present and potential equity investors, lenders, and other creditors in making decisions in their capacity as capital providers.
Marketers live in a world of constant change, and their ability to adapt to the pace of change will dictate the degree to which their marketing strategies are successful. Moreover, the changes can come in any or all of the different parts of the marketing environment. Which one of the following statements is true?
A. The self-sustaining nature of technology relates to the fact that the products are increasingly being produced with environment-friendly components. B. The negative effects of technology include concerns over privacy and intellectual property protection. C. Consumers' use of mobile devices to access the Internet has been declining over the last few years. D. Technological innovations are created only by private companies. E. We can expect the pace of technological change to slow down as more technology-oriented startups choose to go public and become more conservative with their business strategies.