_______________ would be an example of poor communications management
a) Coca-Cola’s pesticide problem
b) The Tylenol scare
c) Bridgestone/Firestone tires
d) Pepsi’s operations in India
Answer: C
Communication & Mass Media
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Which of the following is most likely a trusted source by an audience?
A. The Bible B. Newspaper C. Journal article D. None of the above
Communication & Mass Media
Words in and of themselves are inherently meaningful
A. True B. False
Communication & Mass Media
Sometimes a relevant humorous comment is appropriate to put your audience at ease
Indicate whether the statement is true or false
Communication & Mass Media
Memory is best characterized as _______
a. retroactive b. reconstructive c. reproductive d. objective
Communication & Mass Media