What are the three personal processes in the consumer decision process?

What will be an ideal response?


The three personal processes govern the way we discern raw data (stimuli) and translate them into feelings, thoughts, beliefs, and actions. The personal processes are the perception, the learning and persuasion, and the motivation processes.

Business

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First Bank loaned $100,000 to Central Office Supply Store to purchase computers for its inventory. Central signed a financing agreement, which First Bank duly filed in the appropriate public office. Lynn came into Central's store and purchased a

computer that was subject to the security interest held by First Bank. Assuming that Lynn is a buyer in the ordinary course of business, whose interest in the computer has priority?

Business

Which of the following business product categories refer tolarge capital purchases made by a company that are designed for a long productive life?

A. Convenienceproducts B. Installations C. Unsought products D. Accessories

Business

Capital budgeting techniques are ________ assessment tools to determine whether a firm should proceed with an investment in ________

A) qualitative; a project. B) qualitative; working capital. C) quantitative; a project. D) quantitative; working capital.

Business

Parents often wish to shift income to young children in order to lower the family tax burden. Tax policies and provisions that limit that practice include all of the following except

A) the claim of right doctrine. B) the kiddie tax. C) the assignment of income doctrine. D) the imposition of the gift tax.

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