Luther has a nice suburban home and everything necessary to be happy, but when his neighbors buy a high-profile item like a car or a hot tub, Luther has to buy something similar. His wife calls it "keeping up with the Joneses."

What would economists say is at work here?
A) consumer sovereignty
B) government influences
C) product scarcity
D) incomplete information
E) buyer-seller irrationality


Answer: E
Explanation: E) The ideal supply and demand model operates under pure logic, but our buying and selling decisions are often influenced by emotions such as envy.

Business

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