A ________ is a mark or symbol used to identify goods of a particular manufacturer or merchant
A. certification mark
B. true trademark
C. watermark
D. copyright
B
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Often when a company introduces a new product or line extension, its promotion will focus on ____ in order to initiate the product-adoption process.
A. creating awareness B. stimulating demand C. retaining loyal customers D. combating competitive promotional efforts E. identifying prospects
An idealistic vision can arouse employee enthusiasm and therefore is a good vision.
Answer the following statement true (T) or false (F)
A firm that brings in outside companies to accomplish supply chain activities is using ________
A) insourcing B) outsourcing C) crowdsourcing D) intensive distribution E) exclusive distribution
Validation relates to building the right model
Indicate whether the statement is true or false