What tactical approach is standard practice in PR campaigns to counteract noise?

a. repeat and reinforce messages
b. adhere to established guidelines
c. follow Schramm’s Model of Mass Communication
d. understand your audience


a. repeat and reinforce messages

Communication & Mass Media

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Which of the following terms describes supporting material that reports, repeats, or summarizes information from other sources?

a. primary source b. primary credibility c. secondary source d. secondary credibility e. tertiary source

Communication & Mass Media

____________________addresses the participation processes in organizations which values extensive employee involvement and input

Fill in the blank with correct word

Communication & Mass Media

In which of the following instances might you have committed the self-serving bias?

A. You say that your coworker's successes are due only to blind luck. B. You are quick to attribute your friend's behaviors to internal, stable causes. C. You say that most everything your roommate does is the result of his being an only child. D. You attribute all your failures to external, unstable causes.

Communication & Mass Media

Looking at how conversations pervade our lives, examine how the principles and concepts of Communication Accommodation Theory relate to our dialogues with our physicians, teachers, and/or family members. Provide an example of a conversation to analyze (it can be fictional or real).

What will be an ideal response?

Communication & Mass Media