Companies often want to sell their products through as many distribution channels as possible, thus gaining the largest possible market share. Which of the following can lead to resellers competing only on the basis of price?
A. Interbrand Competition
B. Intrabrand Competition
C. Use of Indirect Channels only
D. Use of Direct Channels only
E. Integrating use of VARs
B
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Suppose a company rents a building for $250,000 a year for the purpose of manufacturing between 80,000 and 140,000 units (the relevant range of activity). The rental cost per unit of production will __________ as production levels increase
a. behave in a nonlinear fashion b. increase c. decrease d. remain fixed
Which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice?
A. corrective advertising B. a private ruling C. a cease and desist order D. a consent degree E. a stay
Bryson Hardware accepted delivery of the 50 door handles it ordered. If it later finds the handles do not conform to the contract specifications and it wants to revoke its acceptance, it may return the goods only if
a. it shows the original acceptance of the goods never occured. b. it shows that the defects substantially impair their value. c. it can prove it is commercially impracticable for it to keep the goods. d. the documents of title are in order.
Because it is a service-intensive firm, Spago's Spa should expect labor costs to be among the smallest expenditures the company makes.
Answer the following statement true (T) or false (F)