The founder of Starbucks, Howard Schultz, provides health care for all employees who work over 20 hours per week. He says "the companies that are doing the right thing by covering their employees [with health care coverage] are paying for the companies who don't do the right thing." This is an example of one of Starbucks' ________ goals.
A. customer satisfaction
B. market share
C. sales
D. employee welfare
E. profit
Answer: D
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A) abnormal spoilage B) production supervisory salaries C) interest costs D) selling costs
In order to obtain information about benchmarks, a manager might join a trade association for the company's particular industry
Indicate whether the statement is true or false
Marketers everywhere must
A. focus on satisfying the demands of headquarters. B. satisfy customers' needs. C. learn to rely on their local consultants. D. price goods and services so that they generate revenues, regardless of the market.
In the context of negotiations, ________ starts with the negotiators identifying the objectives they would like to attain.
A. planning B. exchanging task-related information C. persuasion D. interpersonal relationship building