What are the four characteristics of a business opportunity?
What will be an ideal response?
1. It is attractive to customers because it creates or adds value for its customers.
2. It will work in the business environment.
3. It can be executed in a defined window of opportunity.
4. It can be implemented with the right team to make it durable.
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______________________________ is an account that can only exist if one company purchases another business and the cost exceeds the fair market values of the identifiable net assets at the time acquired
Fill in the blank(s) with correct word
One of the jobs of the marketing manager is to translate characteristics into product benefits. This can be done using managerial judgment or marketing research
Indicate whether the statement is true or false
With the help of an example, explain why a company's competition may not be from companies in the same category
What will be an ideal response?
In the equation COVxy/ SxSy, Sx and Sy represent ________
A) the standard deviation of X and Y B) the variances of X and Y C) the means of X and Y D) the strength of the effects of X and Y