Identify a true statement about sales-oriented firms.
a. They target their products at "everybody" or the "average customer."
b. They target their products to specific groups of people.
c. They recognize that different customer groups want different features or benefits.
d. They recognize the role of employee training in customer service and relationship building.
a. They target their products at "everybody" or the "average customer."
- a market orientation aims at specific groups of people
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