With toys, movies, amusement parks, TV shows, and more, Disney uses brand extension
Indicate whether the statement is true or false
TRUE
Explanation: A family brand is a brand that markets several different products under the same brand name. Established companies are able to penetrate new markets successfully with their brand names. This is known as brand extension, marketing a product using the same brand-name image in a different product category.
You might also like to view...
The concept of a "flat" world means
A. employees are learning to suppress negative emotion in the workplace. B. corporations are developing a preference for a new, flatter organizational structure. C. a recession now slows the economies of most nations simultaneously. D. globalization has leveled the playing field for emerging economies. E. businesspeople are now more conservative in their approach to investment.
Viruses and chemical exposure can cause mutations in proto-oncogenes which can lead to cancer.
Answer the following statement true (T) or false (F)
What, if any, are the dangers of an organization with low risk?
What will be an ideal response?
Answer the following statements true (T) or false (F)
1. Investment banks are hesitant to issue bonds when they perceive the interest rate to be low. 2. Leveraged buy-outs usually entail the use of a large proportion of debt to take control of the firm. 3. A major trend of privatization in foreign markets began after 1984. 4. Privatization may have different meanings when used in the U.S. compared to foreign markets. 5. Privatization in many foreign markets means selling companies to the public that were previously owned by the state or government.