In what way do marketers need to change their mental models of media when using social networks?
What will be an ideal response?
Marketers have to discard old mental models about media when dealing with social media. Marketers are realizing that they cannot simply carry over conventional advertising process onto social networks and expect to succeed. In contrast to the traditional promotional mindset that message frequency leads to achieving marketing goals, frequency of customer contact is actually more likely to be an effective approach in online social media. Moreover, a firm must think about the value it can add to its online interactions with customers and ways to leverage the naturally viral aspects of the medium.
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When you use your XL Data Analyst to calculate the sample size, you must specify:
A) the allowable error, estimate p, estimate q and estimate r B) the allowable error, estimate m, estimate q C) the allowable error, estimate of lsmft D) the allowable error, estimated p E) none of the above; XL Data Analyst does not calculate sample size
Microcultures are groups of consumers who identify with a specific activity or art form
Indicate whether the statement is true or false
There is a direct relationship between the complexity of a production process and overhead costs
Indicate whether the statement is true or false
The closing process involve(s):
a. reducing to zero the balance in each income statement account. b. debiting the revenue accounts. c. crediting the expense accounts. d. transferring to Retained Earnings the differences between total revenues and total expenses. e. all of the above.