Aristotle referred to ethos as

a. less significant in persuasion.
b. similar to speech apprehension.
c. the most potent means of persuasion.
d. the logical aspect of a speech.


Answer: c

Communication & Mass Media

You might also like to view...

Clarence Brandenburg spoke at a Ku Klux Klan rally and was arrested because he said hateful and threatening things. His conviction was later overturned because his speech was far-fetched and not considered an imminent threat

Indicate whether this statement is true or false.

Communication & Mass Media

Special committees are permanent subgroups that concentrate on long ?term developments in broad areas such as budgeting and purchasing

Indicate whether the statement is true or false.

Communication & Mass Media

Zach says to his friend, "I meant that as a sarcastic remark, not as a comment on you at all." Zach's statement is an example of:

A) ?metacommunication B) ?emoticons. C) ?conveyors. D) ?illustrators. E) ?distortion.

Communication & Mass Media

A majority of lesbian couples create more egalitarian relationships than do either heterosexuals or gay men

Indicate whether the statement is true or false

Communication & Mass Media