Positive consequences that motivate behavior are referred to as
A) benefactors.
B) regulators.
C) reinforcers.
D) effectors.
E) sanctions.
C) reinforcers.
Explanation: In 1911, psychologist Edward Thorndike formulated the law of effect: behavior that is followed by positive consequences probably will be repeated. This powerful law of behavior laid the foundation for countless investigations into the effects of the positive consequences called reinforcers that motivate behavior.
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