Jeremiah forgot to go to the first meeting for his group’s presentation. In class the next day, he was told that the group members who were present had collaborated and unanimously agreed on who would fill each specific role. In this instance, the group had used which communication process to assign the roles?
a. equal participation
b. consensus decision-making style
c. cooperative conflict style
d. respectful communication style
Answer: b
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The basic interest of discourse analysis is in
a. the characteristics of language itself b. how language is used to develop and position ideas and concepts c. the evolution of language d. the motivations behind language use e. cross-cultural comparison of language use
Who coined the term “advertising agency”?
a. Benjamin Franklin b. Albert Lasker c. Benjamin Day d. Volney Palmer
To gather formal information about audience members' attitudes, beliefs, and values, you can
a. observe them before you speak. b. engage them in conversation prior to the speech. c. research the group you arespeaking to on the Internet or in other publications. d. ask open-ended and closed-ended questions on a survey.
Mass Society Theory is still valid today because social science and simple observation confirm the notion of all-powerful media and media messages.
Answer the following statement true (T) or false (F)