The general, nonspecific descriptions of actions called for in a public relations plan are known as _________

A) goals
B) brainstorming
C) strategies
D) building consensus
E) objectives


Answer: C

Communication & Mass Media

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To use the survey and post-hole technique, you would first get an overview of the broad topic and the available sources; then you would select one narrow aspect of the topic and read the sources that look the most promising

Indicate whether the statement is true or false.

Communication & Mass Media

An outside-in approach to strategic communication uses environmental data as part of the strategic planning process

Indicate whether this statement is true or false.

Communication & Mass Media

What is the difference between fact and opinion? Provide an example of a fact and an example of an opinion. What are two major issues in American and/or politics in which the differences between fact and opinion often become unclear?

What will be an ideal response?

Communication & Mass Media

Researchers use which term to describe how aware people are of their own behaviors?

A. cognitive complexity B. adaptability C. self-disclosure D. self-monitoring

Communication & Mass Media