Which of the following is a difference between the central and peripheral routes to persuasion?
A) The central route is effective when people have the ability and the motivation to pay attention, while the peripheral route is not.
B) The central route involves factors like the source's attractiveness and emotional power, while the peripheral route involves logical arguments.
C) The central route uses short presentations that require very little time, while the peripheral route uses detailed presentations.
D) The central route is more often used by television advertisers as compared to the peripheral route.
Answer: A) The central route is effective when people have the ability and the motivation to pay attention, while the peripheral route is not.
You might also like to view...
As the formal operational adolescent becomes increasingly logical, he/she often fails to consider the practical implications of his/her reasoning. This can result in a new form of
a. subjective responsibility. c. egocentrism. b. conservation. d. objective responsibility.
Output from the hippocampus travels via the
A. parahippocampal and rhinal cortices. B. perforant pathway. C. mossy fibers. D. fornix.
Which of the following sequences describes the typical order in which motor units are recruited?
A. Type IIb, Type IIa, Type I B. Type IIb, Type I, Type IIa C. Type I, Type IIa, Type IIb D. Type I, Type IIb, Type IIa
A therapist challenges what she sees as her client's irrational and self-defeating beliefs. She uses persuasion, confrontation, challenge, demands, theoretical arguments,
, and even homework assignments to challenge those beliefs. She is probably a ______ therapist. a. cognitive behavior c. client-centered b. psychoanalytic d. rational-emotive