Which approach to knowing characterizes the research conducted using Social Exchange Theory?

A. phenomenological approach
B. positivistic/empirical approach
C. critical approach
D. interpretive approach


Answer: B

Communication & Mass Media

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Magazines can customize their advertising and editorial content to match the interests of readers through sophisticated geodemographic audience analysis

Indicate whether this statement is true or false.

Communication & Mass Media

How many different claims are made in the following passage?"Hello everyone. My name is John, and I will be your museum guide for the day. On your left is Equestrian Portrait of Charles V. Painted in 1548, it is a tribute to that emperor after his victory over Protestant forces the previous year."

A. 3 B. 4 C. 5 D. 2

Communication & Mass Media

Which persuasive writing strategy involves quoting a consumer, who is satisfied with a specific product or service, in a news release?

a. Testimonial b. Endorsement c. Emotional appeal d. Public service announcement

Communication & Mass Media

"What causes acid rain?" is an example of a question of

a. fact. b. conjecture. c. value. d. policy. e. opinion.

Communication & Mass Media