ASEAN began as a defensive alliance of 10 Asian nations concerned about
A. translation issues for their export products.
B. trade barriers in the West.
C. the spread of communism in their region.
D. Japan's influence in the region.
Answer: C
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Christine prefers not to deviate from the practices she has always used as a U.S. manager, even though she is now working at an Asian subsidiary. She has been heard saying that she is "just ensuring the job gets done right." Christine is most likely a(n) ________ manager.
A. ethnocentric B. concentric C. prejudicial D. polycentric E. geocentric
Which of the following is a disadvantage of the survey method of data collection?
A) The questionnaire is simple to administer. B) The data obtained are reliable because the responses are limited to the alternatives stated. C) Wording questions properly is not easy. D) Coding, analysis, and interpretation of data are relatively simple.
When a media planner determines whether an advertisement for diapers should be placed in Parents magazine or Sports Illustrated magazine, the planner is evaluating the media vehicle's ________
A) profit margin B) flexibility C) rate of depreciation D) audience quality E) cost per exposure
A firm has sales of $1,750,000, pretax income of $545,000, a tax rate of 35%, assets of $7,500,000, and total liabilities of $3,000,000. Calculate the firm’s ROE using the quality of earnings approach.
What will be an ideal response?