A manager who aggregates all potential customers into a single product-market segment is likely to find that the segment is not homogeneous.
Answer the following statement true (T) or false (F)
True
Aggregating all potential customers into a single product-market segment is dangerous because the more aggregating, the less homogeneous the customers in the single segment. Generally, it is safer for a firm to try to provide a smaller segment that is very homogeneous with superior value, and thus satisfy it better.
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If Geoff makes a fraudulent statement about his medical history and fails to disclose relevant facts about his medical history in his application for insurance, the insurance company ________.
A. cannot consider the contract voidable B. has a right to cancel Geoff's policy C. has to adjust the benefits payable at Geoff's discretion D. cannot cancel the policy unless Geoff misrepresented his age as well
The Body Balance Fitness Company completed the flexible budget analysis for the second quarter, which is given below.
Which of the following statements would be a correct factor to explain the flexible budget variance for variable costs?
A) decrease in sales price per unit
B) increase in variable cost per unit
C) increase in sales volume
D) increase in fixed costs
Megan was employed by a large company. Her supervisor told her to falsify government reports. She refused and was fired. She sued for wrongful discharge. Her employer claimed that, since Megan was an at-will employee, she had no legal right to claim the company was liable for damages. Is the employer right?
A)Yes. An at-will employee does not have a legal right to claim wrongful discharge of employment. B)Yes. As an employee, Megan owes a duty of loyalty to her employer. If the company was found to have acted illegally by falsifying the reports, it (not Megan) would be liable. C)No. Even though Megan was an at-will employee, such employees may not be fired without just cause. D)No. Though at-will employees do not have extensive rights relative to job security, they may not be legally fired for refusing to perform an illegal act.
Which type of easement is a public utility easement?
A) Easement by prescription B) It is a license, not an easement C) Affirmative easement in gross D) Negative easement in gross