If you were asked to develop a mobile defense for your products that are likely to come under attack from a market challenger, what would you suggest?
What will be an ideal response?
In mobile defense, the leader stretches its domain over new territories through market broadening and market diversification. Market broadening shifts the company's focus from the current product to the underlying generic need.
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A co-branding strategy was being utilized when the Taco Bell Chihuahua showed up in a commercial for Geico insurance
Indicate whether the statement is true or false
Tanner and Teresa share income and losses in a 2:1 ratio after allowing for salaries to Tanner of $42,000 and $60,000 to Teresa. Net income for the partnership is $132,000 . Income should be divided as follows:
a. Tanner, $57,000; Teresa, $75,000 b. Tanner, $58,000; Teresa, $74,000 c. Tanner, $75,000; Teresa, $57,000 d. Tanner, $62,000; Teresa, $70,000
Using the allowance method for bad debts, the end of the period adjusting entry for estimated bad debts is:
A. Debit Accounts Receivable and credit Allowance for Doubtful Accounts. B. Debit Allowance for Doubtful Accounts and credit Accounts Receivable. C. Debit Bad Debts Expense and credit Accounts Receivable. D. Debit Allowance for Doubtful Accounts and credit Bad Debts Expense. E. Debit Bad Debts Expense and credit Allowance for Doubtful Accounts.
Which of the following is a characteristic of a lean production and just-in-time (JIT) manufacturing environment but not of a traditional manufacturing environment?
A) Increased inventory levels B) Increased product defects C) Increased reliance on a select number of suppliers D) Increased production time